Concept

“Charlotte & Linus talks LinkedIn” is a LinkedIn video project, where I got the opportunity to make their visual identity and creating and edit the videos. Charlotte Malmberg is project manager & digital strategist at Milk advertising agency. Linus Zackrisson is a LinkedIn expert.

Visual identity

After the first meeting I got keywords like personal, relaxed, unpretentious, conversation. I was given free rein. I pinterested and got inspired by playful designs with handwritten lines and words, thought bubbles & large fonts.

The result

Along with simple & relaxing icons, I chose a bold font & a bold color palette. The idea behind the color palette was to bring out the meaning of the colors. The purple color stands for power and ambition, but also creativity and wisdom. The turquoise color is friendly, calm and happy. For variety in the posts, I created two designs with different combinations of colors, seen on the top of this page (at the request of the customer).

Every two weeks you can find the videos by searching at #charlotteochlinuspratarlinkedin on LinkedIn.